How to add an Instagram feed to Shopify

Updated 20 October 2026 · Written by the FeedGrid team

Connect the right account, place the feed, then check the page your shoppers will see. Here is the complete path.

Before you install

You need a Shopify store with an Online Store 2.0 theme and an Instagram Business or Creator account. A Personal Instagram account cannot connect through FeedGrid. You can also connect TikTok, with one account from each platform included.

Have the login for the account you intend to use. If you manage several brands, check the account shown during authorization before approving access.

1. Install and approve your trial

Open FeedGrid on the Shopify App Store and choose your store. Review Shopify's requested permissions. FeedGrid Complete costs $4.99 USD every 30 days after a 14-day trial. Shopify shows the subscription terms before approval.

2. Connect Instagram or TikTok

Open FeedGrid inside Shopify and choose the account you want to connect. Complete the platform's sign-in and permission steps, then return to FeedGrid. Check that the account name is correct and wait for posts to appear.

If the account cannot connect, confirm it is a Business or Creator account for Instagram, and that you can sign into it directly. Follow any reconnect message in the app. Do not repeatedly install and uninstall the app to troubleshoot an account permission.

3. Choose the layout

Start with Grid for an even collection, Slider for a compact row, or Reels for portrait content. Collage and Highlight give selected tiles more space. Masonry keeps natural image proportions. Cards leaves captions visible underneath the images.

Adjust the available image shape, spacing and display settings. Check phone as well as desktop. In Manage posts, keep Latest posts for automatic updates or choose Selected posts to browse and save specific posts, including older content. You can also hide posts and tag the products pictured in others.

4. Add the block in your theme editor

Use FeedGrid's theme-editor link. Place the FeedGrid app block in the section where you want it to appear, then click Save in Shopify. Opening the editor alone does not publish the feed.

If you are editing an unpublished theme, its changes appear in that theme's preview. They do not change your live storefront until you publish that theme yourself.

5. Check the actual storefront

Open the page outside the editor. Look for the feed, open a post, and test a tagged product. Repeat on a phone. If it is absent, confirm you saved the right template and theme, and that the social account has connected posts.

What happens after setup?

Connected posts refresh automatically on an hourly schedule. Social platforms can require renewed permission, so use the app's connection status if a feed stops updating. Contact support with your store address and the page where you expected to see the feed.